Natural, Curly & Textured Hair | Scalp Health & Problem Scalp Care | Natural Hair Education & Styling Salon

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The Amour Hair & Beauty Story

Afua

The Beginning

I was born in Ghana with what people call 4C hair, tight, coily, beautiful and often the most misunderstood texture. At school my hair was kept short in an afro, and it was normal. I didn’t feel there was anything wrong with it.

Everything changed when I moved to the Netherlands as a young girl. Relaxers, braids, weaves and wigs were everywhere. Natural hair was almost unseen, and suddenly my little afro felt “wrong.” I wanted to look like everyone else.

My father refused. He insisted that I keep my natural hair. So for years I wore my afro against my will, but during that time I slowly learned to care for my hair the best way I knew how, without realising God was already preparing me for my calling.

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The Detour & The Turning Point

  • At sixteen my dad finally allowed Jerry curls because they still looked “close to natural.” By eighteen I made my own choice: I relaxed my hair. Like many others, I followed the trend, relaxers, braids, weaves, extensions. Deep down, I never loved the very straight look; I was always searching for texture and curls. But relaxers became my normal until my body spoke louder than my styling.I became very ill and my hair started to break and fall out. My crown was tired. Eventually I cut everything off and returned to my natural hair. That big chop was painful, but it was also the beginning of healing.
  • At that time my daughter was about ten. Her hair was also relaxed because we didn’t know how to handle her texture. Wash days were full of tears, and in trying to make it “easier” for her, even her dad went to buy the relaxer. When she saw me with my short natural hair, something shifted. She wanted her natural hair back too and she never went back to relaxer. We started our natural hair journey together. We prayed for wisdom, tried products, learned techniques and slowly began to understand our coils and kinks. Through that journey God spoke clearly: this was not just about us. He was giving me a heart to help other families love and care for their God-given crowns.

The Calling

I went to hairdressing school and began to study natural, curly & textured hair and scalp health professionally. What started as survival became a clear assignment.

I don’t see Amour Hair & Beauty as “my” business. Jesus is Lord over this salon. God is the Owner; I am the steward He has trusted to manage it with love, excellence and integrity.

Today Amour is a safe, welcoming space for women, men and children of all hair types, from 4C coils to loose waves, straight hair and locs. We care for hair and scalps, but we also care for hearts. If you desire, we’ll even pray with you while we treat your hair.

  • Nederlandse Kappers Academie
  • rare-essence academie
  • Cutitkinky
  • Curlyworld (curl by curl cutting trained by Lorraine Massey)
  • Rezo
  • Haircolorkilla certified
  • A trichologist student at the I.A.T specialising in natural hair and curls care, cuts, color protective styles, and hair growth programs.

The Legacy

What began as a father protecting his daughter’s natural hair, and a mother and daughter learning to love their coils together, has grown into Amour Hair & Beauty, a safe haven for every texture and every family.

Here our mission is simple:to nurture your heart and your hair with LOVE, as faithful stewards of the One who gave you your crown.

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